Donation data and other nonprofit financials often end up siloed on accounting and fundraising systems. Organizations using Blackbaud software such as Financial Edge and Raiser’s Edge have some data integration capabilities. Nonprofits that want to run Raiser’s Edge NXT alongside external systems should use Raiser’s Edge integration software. Omatic also provides integration solutions for the Salesforce Nonprofit Success Pack and other constituent relationship management software. Learn more about six benefits of integrating financial data.
What Is Financial Data Integration?
Financial data includes records of donations and accounting data for an organization. It may be desirable to integrate donation data with records in CRM software or make other financial data available in other software. Integration software can be helpful for connecting platforms and making contact, donation or operational data accessible where it can be of use.
Important Metrics To Analyze
In terms of donation data, an organization should consider the percentage of supporters that donate, the average donation amount and the frequency with which donors give. Other relevant data points include conversion rates, gifts secured and pledge fulfillment percentages. Some of the most generally relevant metrics for nonprofits include cost per dollar raised and fundraising return on investment.
Donation Data Informs Fundraising
The availability of donation data in a CRM can direct fundraising. The ability to formulate queries based on donation amounts or dates allows staff to issue more informed and successful requests to give. Financial data integration is particularly important for Salesforce donation management, as this software does not include fundraising functionality.
Exports and Imports Are Simplified
Financial data is complex information that can be difficult to properly process and display across systems without integration software in place. Omatic Cloud supports bidirectional and direct transfers of data between systems. This software can also automate transfers to ensure that the most current data is available. Systems that are otherwise incompatible can be connected with the right approach to integration.
Accounting Data Flows Are Smoother
Processing accounting data may be more or less challenging based on the software licensed by a nonprofit. Blackbaud software such as Financial Edge and Raiser’s Edge are designed to work together. Organizations that use a CRM with external fundraising or accounting software can implement nonprofit data management software to streamline the flow of accounting data. Stakeholders should determine the most effective way to organize financial data flows during implementation.
Query Functions for Financial Data
It is often possible to perform more data functions with integration software, in a CRM or in certain data destinations such as accounting applications. Omatic Cloud provides a suite of tools that nonprofit staff can apply to financial data. Queries make it possible to sort records and can be particularly useful for segmenting constituents on the basis of donation data.
These are the six main benefits of integrating nonprofit financial software with a main database, CRM software and any other systems. It is important to prioritize security when dealing with sensitive data. Omatic integration software offers solutions for integrating Raiser’s Edge NXT, Salesforce NPSP and other leading applications in the not-for-profit sector.
